The Humane Society of the United States (HSUS) and LAV, along with the Fur Free Alliance (FFA), are pleased that the leading global fashion house Gucci has announced it will no longer use animal fur, beginning with its spring-summer 2018 collection. Gucci’s President & CEO Marco Bizzarri announced the fur-free policy on Wednesday, October 11th during the 2017 Kering Talk at The London College of Fashion.
This week, Dutch magazines ELLE and Harper's Bazaar won the House of Animals Award for their joint fur-free statement. The two iconic fashion magazines announced to exclude fur from their articles and aim to minimise the presence of fur in featured advertisements.
20 SEPTEMBER 2017 - The Fur Free Retailer program welcomes YOOX NET-A- PORTER as the 750th apparel company to join the program since its formation in 2002. The program is run in more than 20 countries worldwide by the Fur Free Alliance, an international coalition of animal protection organisations, and looks to connect fur-free influencers – like Giorgio Armani, HUGO BOSS, H&M and Inditex – to consumers seeking ethical goods.
22 JUNE 2017, FRANCE – After working together with Fur Free Alliance member One Voice French major multi-line retailer La Redoute joined the Fur Free Retailer program. La Redoute is one of France’s top e-commerce sellers of women’s apparel and home decor.
Well-known Estonian fashion designer Xenia Joost is the 13th Estonian brand to join the international Fur Free Retailer program. “Great changes begin with small decisions. By changing our own attitudes and behavior, we have taken at least one step on our new road.
The global leader in branded lifestyle apparel VF Corporation, that includes major brands as The North Face, Timberland and Vans, will no longer use materials of extreme animal cruelty such as fur, angora or exotic leather. After working together with Fur Free Alliance members The HSUS, HSI and LAV, the VF Corporation has released its first animal welfare policy.
Popular Estonian brands Reval Denim Guild and GUILD have joined the international Fur Free Retailer program and are now part of an increasing number of designers, fashion houses, clothing chains and stores that are neither producing nor selling any products made out of real fur.